Paxton in a pink and orange floral shirt sitting with a tablet on her knee, a bay horse nosing in close beside her and a second horse behind, autumn trees lit low behind them

Marketing from someone who actually gets it.

Out the Gait was born from a simple idea:
that equine businesses deserve marketing support
from someone who actually gets it.

More about me

Over a decade behind the scenes of big events, equestrian brands, tour companies and stud farms, and everywhere the same gap: creative support that actually understands the industry.

Not just pretty graphics or catchy taglines, although I do love those. Real stories, genuine engagement, and results that make sense for your goals and your budget.

Two people watching from behind a white running rail as a horse and rider work at dawn under a wide cloudy sky

What we do.

At Out the Gait Creative, we're your all-in-one destination for marketing solutions. We provide a wide array of comprehensive marketing services tailored to your business and requirements. Together, we'll assess your needs and craft a customised marketing solution just for you.

See how that works
  1. Equine Marketing Specialist01
  2. Social Media Management02
  3. Digital Marketing03
  4. PR and Communications04
  5. Sponsorship Management05
  6. Copy Writing06
  7. Email Marketing07
  8. Event Design and Management08
  9. Event Communications09
  10. Photography & Videography10
  11. Creative Design11
  12. Website Updates and Analytic Monitoring12
A horse and rider clearing a magenta Dunstan Horsefeeds jump in the rain

Who I work with.

Forward-thinking clients who are passionate about horses and driven to grow their presence in a competitive space.

The work in full
  • A horse and rider clearing a magenta Dunstan Horsefeeds jump in the rain

    Dunstan Horsefeeds

    NZ's premium horse feed brand

    In-house marketing lead. Campaign strategy, content, social, sponsorship and seasonal promotions, held together all year rather than in bursts.

  • A Global Amateur Tour prizegiving with the tour team and a winning rider on horseback in front of the Wall of Champions

    Global Amateur Tour

    International equestrian travel experience

    Marketing, brand voice and rider communication for an international tour operation, plus two tours on the ground each season. Mexico and Portugal this year.

On the ground.

Event coverage is a big part of the job. Most of these were taken while working, somewhere between the build up and the wrap.

Open the gallery
  • A horse and rider clearing a magenta Dunstan Horsefeeds jump in the rain
  • Paxton in an Out the Gait embroidered shirt with a colleague in front of the Equifest VIP flower wall
  • A horse and rider clearing a fence dressed with pink blossom trees on a grass arena
  • A Global Amateur Tour prizegiving with the tour team and a winning rider on horseback in front of the Wall of Champions
  • Three event crew in magenta high visibility vests on a bridge above an event ground strung with bunting
  • Portrait of Paxton standing with a laptop and phone under one arm, hand on hip, autumn colour blurred behind her
  • A rider receiving the Dunstan Horsefeeds Amateur Rider Series trophy and rosette in front of a sponsor backdrop

Get to know me.

Over a decade behind the scenes of big events, equestrian brands, tour companies and stud farms.

About