Paxton sitting on a paddock rail in a pink and orange floral shirt, laughing, with two horses beside her under autumn trees

Marketing from someone who actually gets it.

Out the Gait was born from a simple idea:
that equine businesses deserve marketing support
from someone who actually gets it.

More about me

I've worked in this space for over a decade, behind the scenes of big events, with equestrian brands, tour companies, and stud farms, and I saw a gap for creative support that truly understands the industry, the audience, and the lifestyle.

Not just pretty graphics or catchy taglines, although I do love those. Real stories, genuine engagement, and results that make sense for your goals and your budget.

Two people watching from behind a white running rail as a horse and rider work at dawn under a wide cloudy sky

What we do.

At Out the Gait Creative, we're your all-in-one destination for marketing solutions. We provide a wide array of comprehensive marketing services tailored to your business and requirements. Together, we'll assess your needs and craft a customised marketing solution just for you.

See how that works
  1. Equine Marketing Specialist iconEquine Marketing Specialist01
  2. Social Media Management iconSocial Media Management02
  3. Digital Marketing iconDigital Marketing03
  4. PR and Communications iconPR and Communications04
  5. Sponsorship Management iconSponsorship Management05
  6. Copy Writing iconCopy Writing06
  7. Email Marketing iconEmail Marketing07
  8. Event Design and Management iconEvent Design and Management08
  9. Event Communications iconEvent Communications09
  10. Photography & Videography iconPhotography & Videography10
  11. Creative Design iconCreative Design11
  12. Website Updates and Analytic Monitoring iconWebsite Updates and Analytic Monitoring12
A horse and rider clearing a magenta Dunstan Horsefeeds jump in the rain

Who I work with.

Forward-thinking clients who are passionate about horses and driven to grow their presence in a competitive space.

The work in full
  • A horse and rider clearing a magenta Dunstan Horsefeeds jump in the rain

    Dunstan Horsefeeds

    NZ's premium horse feed brand

    As the current in-house marketing lead, I manage everything from campaign strategy and content creation to social media, sponsorship coordination, and seasonal promotions. I help Dunstan maintain a strong, engaging brand presence all year round.

  • A Global Amateur Tour prizegiving with the tour team and a winning rider on horseback in front of the Wall of Champions

    Global Amateur Tour

    International equestrian travel experience

    For GAT, I deliver full-service marketing and rider communication, including event promotion, social content, email marketing, and live Q&A webinars. I help shape their brand voice and visual identity, ensuring they remain professional yet approachable to their growing global audience. I also attend 2 tours each season, capturing event coverage and working to facilitate the tours. This year I will be attending the Mexico & Portugal Tours.

On the ground.

Capturing the energy, excitement, and essence of equine events is a big part of what I do. From pre-event build-up to on-the-ground content, I offer dynamic social coverage that drives engagement and delivers real-time value.

Open the gallery
  • A horse and rider clearing a magenta Dunstan Horsefeeds jump in the rain
  • Paxton in an Out the Gait embroidered shirt with a colleague in front of the Equifest VIP flower wall
  • A horse and rider clearing a fence dressed with pink blossom trees on a grass arena
  • A Global Amateur Tour prizegiving with the tour team and a winning rider on horseback in front of the Wall of Champions
  • Three event crew in magenta high visibility vests on a bridge above an event ground strung with bunting
  • Portrait of Paxton standing with a laptop and phone under one arm, hand on hip, autumn colour blurred behind her
  • A rider receiving the Dunstan Horsefeeds Amateur Rider Series trophy and rosette in front of a sponsor backdrop

Get to know me.

Over a decade behind the scenes of big events, equestrian brands, tour companies and stud farms.

About