Past and present.

A snapshot of the portfolios I work across,
and how I support each of them.

Two people leaning on a rail in low golden light, one pointing down the track, a coffee cup beside them

Dunstan Horsefeeds

NZ's premium horse feed brand

As the current in-house marketing lead, I manage everything from campaign strategy and content creation to social media, sponsorship coordination, and seasonal promotions. I help Dunstan maintain a strong, engaging brand presence all year round.

Global Amateur Tour

International equestrian travel experience

For GAT, I deliver full-service marketing and rider communication, including event promotion, social content, email marketing, and live Q&A webinars. I help shape their brand voice and visual identity, ensuring they remain professional yet approachable to their growing global audience. I also attend 2 tours each season, capturing event coverage and working to facilitate the tours. This year I will be attending the Mexico & Portugal Tours.

A woman filming on a phone over a white running rail at a raceway, pink dusk sky behind

Event coverage highlights.

Capturing the energy, excitement, and essence of equine events is a big part of what I do. From pre-event build-up to on-the-ground content, I offer dynamic social coverage that drives engagement and delivers real-time value.

  • Paxton in an Out the Gait embroidered shirt with a colleague in front of the Equifest VIP flower wall

    Equifest New Zealand

    Provided real-time social content, rider interviews, and post-event wrap-ups across multiple platforms, ensuring key sponsors and event partners were prominently featured.

  • Two people in branded jackets talking across a rail at a raceway at dusk

    Nelson Harness Racing Summer Carnival

    Supported Nelson Racing Club with content planning and live coverage, boosting visibility for their biggest event of the year and helping engage a broader audience across generations.

  • Three event crew in magenta high visibility vests on a bridge above an event ground strung with bunting

    Pegasus Cup

    Produced fun, high-energy coverage to capture the spirit of the day, from the horses to the cheering, creating content that was shared widely by attendees, sponsors, and industry pages alike.

From the sidelines.

Prizegivings, awards nights, cross country days and the bits in between.

The rest of the pictures.

Trackside, prizegivings, tours, and the ones taken for no reason at all.

Gallery